Some of your people are addicted to the info on Headline News onscreen ticker. One way a pastor and church can satisfy their information junkies about the vision of their church is through blogging.
One way to cast your church’s vision is through Answering Questions.
When a church member asks you a question, respond in your church’s blog and many more people benefit. Brian Bailey uses Perry Noble, pastor of NewSpring Community Church, as an example of answering a question about how much the church spends on missions. His answer: “every dime that is given every week.” Noble sees every aspect of his church’s ministry as missions.
Another way to cast your church’s vision is by Defining your Identity.
Ben Arment, pastor of History Church, Virginia defined his ministry in a post by comparing his church to a car, a Honda Element: “Wide open doors, welcoming, active, portable, youthful, not a minivan, community-friendly, relevant, rugged, small groups fit inside.” Tony Morgan, pastor of administrative services at Granger Community Church identified his ministry by announcing their PureSex series.
Share the Why Behind the What to cast your vision.
Gary Lamb, pastor of Ridge Stone Church in Canton, Georgia used his blog to announce a NASCAR-themed series, DRIVE, on Mother’s Day to reach the husbands who come with their wives on Mother’s Day. “We want the men back the next week, and trust me, when they come back the next week the wife who has been praying for her husband to come to church for years will NOT care that it is themed around NASCAR.”
Check and Restate Your Vision at least every three months.
Mark Batterson, pastor of National Community Church in Washington, D. C., posted his conversation with his dentist who was interested in his church. Bob Franquiz, senior pastor of Calvary Fellowship in Miami Lakes, Florida, posted about the changes of assimilation that would be more effective in retaining visitors. These six pastors effectively communicate to their churches their visions and adjustments of visions. It is like the Headline News onscreen ticker never stops in these churches.