“Information is a drug” is how Brian Bailey opens chapter three in The Blogging Church. Are you addicted? An example is the “fast-moving data tickets” at the bottom of your news channels. The source for most quick fixes is on-line. Churches have websites where sermons can be downloaded, members can give, register for classes, etc. FellowshipChurch.com is given as an example in chapter 3 where Ed Young is pastor.
Rather than being in competition to websites, blogs can enhance church websites, of course, if they are kept current.
WHY A BLOG?
The reason is simple, blogs are cheap. One well known web page designer’s quote to me was $2500 to create a website. Compare that price to $.0 to start a blog. The only cost in blogging is passion and commitment.
Blogs are simple, which is the next reason. If you can open a web browser (and you can or you would not be reading this post), type (your post) and click “publish” you are credentialed.
Blogs are personal. Blogging enables you to communicate one on one to hundreds or thousands. I love having former students, some from years back, comment on my posts and we find out what each is doing. Cool!
WHAT WOULD CHURCHES BLOG ABOUT?
Baptisms, Fellowship Meals, Churchwide picnics, Fellowship Meals, mother-daughter banquets, Fellowship Meals, concerts, Fellowship Meals.
Testimonies and Stories of Life Change
“It’s one thing to talk about how important students are to the church; it’s quite another to write about a high school student who accepted Christ during a recent retreat.” You can let your members tell what God is doing in their marriages, etc.
I just posted about a new ministry that I will start this coming Sunday. Not only can blogs help communicate ministry information to the entire church, which is always helpful, but specific ministries can create their own blogs and get more specific in reporting what God is doing. Special-event blogs can be created to cover certain events, such as a mission trip, with a steady stream of pictures and updates.
“People love photos. If you start publishing photos, they will quickly become the most popular part of your site.” Ed Young’s blog is an example of pictures and videos. Some of his posts are just videos:
Some churches post the full sermon online before Sunday and ask people to comment and feedback, some of which, will be included in the sermon. “The blog is the perfect place to get people excited about what’s coming next. “Perry Noble, senior pastor of NewSpring Community Church, does a great job of this: ‘I am going to say it over and over again this week. GET PEOPLE TO CHURCH ON SUNDAY! I promise it will be one of the clearest presentations of the Gospel ever given at NewSpring. AND get there early—it is going to be jam packed from beginning to end. We all know people who need Jesus…and this week give them the full court press. I promise it will be very unique, very creative, and very powerful’…The next week fifty people accepted Christ and NewSpring set a new weekend attendance record.”
Ed Stetzer interviewed Perry Noble on his church and technology.