Blogging can help your church fulfill its mission of reaching out to others. Brian Bailey gives four examples in chapter 5.
When Brian learned that world renown blogger Robert Scoble for Microsoft was coming to the Dallas area, Brian invited Scoble (through a post on his blog) to visit his church, Fellowship Church in Dallas where Ed Young is senior pastor. Brian hoped Scoble would come since their church innovatively uses Microsoft. Scoble came and Brian interviewed him. After their visit, Scoble posted a favorable essay about Fellowship Church that generated thousands of visits from unchurched geeks from around the world. Through that blog a friendship developed and the church experienced a huge ministry exposure in the blogosphere.
There was one very negative comment about Scoble’s post from non-Christian Evan Erwin. Instead of retaliating in anger, Brian responded in Christian humility. Erwin wrote back with deep respect for Brian’s graciousness. Another relationship developed through blogging, this time with an unsaved man, whom Brian hopes to win to Christ.
Through Terry Storch’s blog (co-author of The Blogging Church) Evan Erwin was introduced to pastor Gary Lamb. Though Evan is still an unbeliever, they share blogs and mutual respect. Gary has Evan on his blog roll with this comment: “My resident non-Christian. He stumbled on my blog one day and linked to it and an online friendship has happened. I dig this dude. 99% of you have probably never seen his blog, check it out. If he was living in Canton, he wouldn’t be a non-Christian long.”
Jacob’s Well in Kansas City has built a very unique community online. Any person (even non-members) can create an account and join the online community. Once you join you can add “your bio, blog feed, and Flickr photo stream to your account” and posts. You can imagine the risks. “My impression is that the church has decided that they’re willing to take the chance and are confident that the incredible potential of the site is worth the small amount of danger. If someone misbehaves, their account and their content can be removed. Why eliminate the possibility of an online community in response to an endless collection of what ifs?”
You and your church may not imitate any of these examples but maybe some ideas have planted that can help you reach out to others through blogging.